Benchmark Your UX at All Costs
Boxes and Arrows
OCTOBER 18, 2016
They may change the spark plugs, rotate the tires, and add a few decals but will most likely miss identifying and addressing the root problem. Too often, benchmarking is skipped due to constraints of time and budget—a big mistake. Leverage current software. From [link]. Remove the middleman. Plan for those hours accordingly.
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