BIG Ideas: How ICL Built a Billion Dollar Innovation Accelerator
Qmarkets
OCTOBER 25, 2023
What can ICL’s approach to crowdsourcing tell us about how to launch a successful idea management program? Croitoru’s background is in accounting and investment banking, and this informed his objective to treat innovation in the same way as financial results. To find out, let’s dive into the world of BIG.
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