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How banks can build customer loyalty through design

mjvinnovation

These changes in user consumption behavior must always be on your radar, for banks and other financial institutions. In this article, we will explain how Design can provide a differentiated experience for your customers. Here’s a tip: to reach GAFA’s level, prioritize your faults and resolve them in order of severity.

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Open Banking: what changes in terms of our relationship with money?

mjvinnovation

a bank that provides delightful experiences combining emotions and finance may seem strange, but we’ll prove that that’s not necessarily true. And not only that: in the meantime, Open Banking has become regulated, which has dramatically affected banks and financial institutions. Nor can banks be.

Change 52
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Personas: how this tool can help with consumer analysis

mjvinnovation

Having specific representations of the user keeps us from designing for ourselves and disagreeing about what “the user” wants. Design Thinking process allowed to develop a solution based on crossing strategic information. Buyer Personas increase bank profitability by 20%. Eight personas results. The result?

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UX in the post-digital era: what has changed?

mjvinnovation

To exemplify the changes that interface designers must look at in order to make experiences more adherent to different types of audiences – including users who are not digitally savvy – we’ll quote Jakob Nielsen. Our tip: Design Thinking , and its valuable immersion phase, can help you make that decision. .

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Robotic Process Automation: what changes with the automation process

mjvinnovation

Robotic Process Automation: giants that already using this strategy and application: Walmart, Deutsche Bank, AT&T, Vanguard, Ernst & Young, Walgreens, Anthem and American Express Global Business Travel are among the many companies that already have Robotic Process Automation strategies. So what do you think? Set expectations.

Change 75
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Digital Frustration: How to Create a Value Experiences for Your Customers

mjvinnovation

Design Thinking is the ideal methodology for gathering information about real end-user problems, understanding their journey, and proposing tangible solutions. Impact: Much more than in the case of banks, from where customers cannot switch so easily, stores are easily exchanged to a competitor. Retail sector. Conclusion.

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The Perfect Conditions for Entering A New Innovation Era in 2017

Paul Hobcraft

The economies remain weak, the currencies are in a highly fragile state and our banking system has resisted wholesale change and any economic crisis cannot be met by flooding the markets with liquidity but this time around it needs to be on high levels of creativity, collaborations, and innovations. We are becoming far more need driven.