Atelier Louis Zero: Spot, Play, Go,… Zero!
Innovation Excellence
AUGUST 7, 2020
To better understand this branding, I have asked Melissa Eisenberg , business engineer at Louis Zero, a few questions. Prelude : When kicking off a project, we assemble the best possible project team , our “ special commando ” like we call it. The PLAY key words are : ideation, decision, branding, prototyping and testing.
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