Banking Marketing Product Development Roadmap 
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. It was their job to ensure all aspects of the product development process were aligned and working together. The primary function was to serve as the bridge between Engineering and Marketing.
Moves the Needle
JUNE 3, 2016
*This post originally appeared on Mind the Product. The market is changing faster than ever, and an organization’s ability to move at the speed of the Internet is the only chance at surviving and thriving. The average lifespan of an S&P 500 company has decreased from 67 years (1950’s) to about 15 years (today).
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Moves the Needle
JUNE 3, 2016
*This post originally appeared on Mind the Product. The market is changing faster than ever, and an organization’s ability to move at the speed of the Internet is the only chance at surviving and thriving. The average lifespan of an S&P 500 company has decreased from 67 years (1950’s) to about 15 years (today).
New Markets Advisors
MARCH 26, 2019
a theory that describes how consumers buy products to solve various jobs they’re trying to get done in their lives. I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. The global wellness market is large and growing.
New Markets Advisors
APRIL 20, 2018
While there are ways to get a broader group of employees involved in innovation, traditional idea banks can be outright harmful to your innovation culture if not implemented carefully. It over-emphasizes product innovation. Dave Farber is a strategy and innovation consultant at New Markets Advisors.
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