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The What, Why and How of Trade Promotion Forecasting

Acuvate

Trade Promotion Forecasting can be a burdensome task as there are several variables involved, siloed and large datasets which may include a lot of unstructured data as well. As per a Gartner Report , about 59% of the companies rely on basic spreadsheets for forecasting and analysis of trade promotions. 3) Big Data Integration.

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Top 5 Predictive Analytics Use Cases in the Retail Industry

Acuvate

Engineering of this data is the key to opening doors to invaluable insights about the purchase behaviour of your customer. Using Big Data to personalize in-store Experience. A report by Booz Allen states that a significant portion of the retailers lose over one-thirds of the money invested in trade promotions. FREE EBOOK.

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Banking Transformation: Insights from Lloyds and Santander UK

Planview

These heightened demands will require banks to go beyond a product lens and create customer experiences that are data-driven, consistent across channels and complete with personalized advice,” reports Deloitte. Learn how by downloading the eBook, Deliver Your Digital Transformation Strategy at Speed: Financial Services Edition.