The What, Why and How of Trade Promotion Forecasting
Acuvate
JANUARY 29, 2019
Trade Promotion Forecasting can be a burdensome task as there are several variables involved, siloed and large datasets which may include a lot of unstructured data as well. As per a Gartner Report , about 59% of the companies rely on basic spreadsheets for forecasting and analysis of trade promotions. 3) Big Data Integration.
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