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The Innovation-Driven Disruption of the Automotive Value Chain (Part 2)

Corporate Innovation

While investing heavily in R&D, automotive OEMs had not been investing in technologies and business models that are now used by newcomers to disrupt them (software, big data, user experience, additive manufacturing/materials, energy storage, sharing economy, direct to consumer). But I think that the problem runs deeper.

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The Innovation-Driven Disruption of the Automotive Value Chain (Part 2)

Corporate Innovation

While investing heavily in R&D, automotive OEMs had not been investing in technologies and business models that are now used by newcomers to disrupt them (software, big data, user experience, additive manufacturing/materials, energy storage, sharing economy, direct to consumer). But I think that the problem runs deeper.

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The Innovation Stack

The Inovo Group

A useful analog is the concept of a ‘full-stack’ used by software developers to create complex software systems. None of these, or a few other examples , is analogous to what software developers refer to as a ‘stack’ or ‘full-stack’. Light green represents the level achieved in specific, niche areas.