Your New Excuse to Get an Xbox
Boxes and Arrows
AUGUST 7, 2008
Imagine a website where visitors also feel and behave this way: they are engaged and focused, unaware of time, unselfconscious, and feeling rewarded. Game players have goals—to kill enemies, to find treasures, to amass wealth—just as web visitors have goals. Any element closer to the user will be more prominent.
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