Your New Excuse to Get an Xbox
Boxes and Arrows
AUGUST 7, 2008
Game players have goals—to kill enemies, to find treasures, to amass wealth—just as web visitors have goals. Sprinkle in a few surprising serendipitous moments Serendipitous touches are the ones that you dream up in the heat of brainstorming and figure your client is never going to go for.
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