Remove Case Study Remove Design Thinking Remove Ideation Remove Software Engineering
article thumbnail

The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. Ideate Time to get those creative juices flowing.

article thumbnail

Innovative Leadership in Circular Economy Initiatives: Paving the Way for Sustainability

Tullio Siragusa

Educate and Engage Employees: Foster an understanding of the circular economy’s benefits and engage employees in ideation and implementation. Encourage Product Longevity and Reusability: Design products for durability, repairability, and recyclability.