Unit Economics: How to Calculate CAC & LTV – It Depends
IM Insights
MARCH 17, 2022
Understanding revenue and cost on a per unit basis for Startups/innovation projects is vital but even established businesses have a lot to gain from doing it right. 15:00) CAC over LTV is fundamental to understanding product performance and analysing specific customer segments. 43:00) A perspective on Product/Market-Fit (PMF).
Let's personalize your content