L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects
Idea to Value
NOVEMBER 7, 2022
Similarly, if an innovation is not aiming to change or improve the current solution, and instead is just looking to bring it to new or emerging customer markets, then a focus on Sales & Marketing is probably the right place to invest resources. Is there potentially a way to make money in this category?
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