Company Engagement Handbook Idea Generation 
IdeaScale
DECEMBER 27, 2016
Six years ago, when Amazon sold primarily print books, company research showed that customers liked e-books—a new product that threatened Amazon’s core business. Bezos took a strong stand that the company must not create a business strategy designed only to protect their existing business when their customers clearly wanted something else.
Michael Michalko
APRIL 13, 2022
Creative Corner Provide a special area for people to engage in creative thinking. You might even decorate the area with pictures of employees as infants to suggest the idea that we’re all born spontaneous and creative. Let’s Do Lunch Encourage weekly lunch-time meeting of three to five employees to engage in creative thinking.
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Michael Michalko
APRIL 13, 2022
Creative Corner Provide a special area for people to engage in creative thinking. You might even decorate the area with pictures of employees as infants to suggest the idea that we’re all born spontaneous and creative. Let’s Do Lunch Encourage weekly lunch-time meeting of three to five employees to engage in creative thinking.
Michael Michalko
NOVEMBER 25, 2022
CREATIVE CORNER Provide a special area for people to engage in creative thinking. You might even decorate the area with pictures of employees as infants to suggest the idea that we’re all born spontaneous and creative. LET’S DO LUNCH Encourage weekly lunch-time meeting of three to five employees to engage in creative thinking.
Open Innovation EU
APRIL 19, 2017
LifeSense’s goal for this year it to be the fastest growing medical company in Europe. The Handbook of Online and Social Media Research. Lead User Engagement: finding and involving important (recurring) users in your research process. Focus groups: invite diverse groups of people to discuss the product idea with you.
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