IdeaScale
DECEMBER 27, 2016
Six years ago, when Amazon sold primarily print books, company research showed that customers liked e-books—a new product that threatened Amazon’s core business. Bezos took a strong stand that the company must not create a business strategy designed only to protect their existing business when their customers clearly wanted something else.
Michael Michalko
APRIL 13, 2022
Call the notebook the “Bright Idea Notebook,” and ask everyone to write three ideas in the notebook every day for one month on how to improve your business. At the end of the month, collect all the notebooks and categorize the ideas for further discussion. Stupid Idea Work Make idea generating fun.
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Michael Michalko
APRIL 13, 2022
Call the notebook the “Bright Idea Notebook,” and ask everyone to write three ideas in the notebook every day for one month on how to improve your business. At the end of the month, collect all the notebooks and categorize the ideas for further discussion. Stupid Idea Work Make idea generating fun.
Michael Michalko
NOVEMBER 25, 2022
Call the notebook the “Bright Idea Notebook,” and ask everyone to write three ideas in the notebook every day for one month on how to improve your business. At the end of the month, collect all the notebooks and categorize the ideas for further discussion. STUPID IDEA WEEK Make idea generating fun.
Open Innovation EU
APRIL 19, 2017
LifeSense’s goal for this year it to be the fastest growing medical company in Europe. The Handbook of Online and Social Media Research. Focus groups: invite diverse groups of people to discuss the product idea with you. Bodystorming: more active forms of idea generation. Now that’s a goal.
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