InnovationTraining.org

SEPTEMBER 27, 2021

The Jobs to be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. Find techniques to make offerings that people want and strategies that make people want your offering. Jobs to be Done: A Roadmap for Customer-Centered Innovation. This classic guide to JTBD by Jim Kalbach packs a powerful punch.

Handbook 87

Handbook Tips Design Thinking Case Study 87

IdeaScale

DECEMBER 27, 2016

Six years ago, when Amazon sold primarily print books, company research showed that customers liked e-books—a new product that threatened Amazon’s core business. Bezos took a strong stand that the company must not create a business strategy designed only to protect their existing business when their customers clearly wanted something else.

Technical Review 173

Technical Review Handbook Innovation Groups 173

Be-novative

APRIL 21, 2021

Purpose answers an all-important question, “ Why does a company exist? ”?—?and Companies that were already purpose-driven have been pivoting and expanding to include new areas and specialties. Such findings have implications for your company’s talent-management strategy and its bottom line.

Trends 52

Trends Project Design Thinking Ideation 52

IM Insights

APRIL 23, 2022

Let’s put , put everything that we know together and make it really practical handbook so that everyone can do it right. We need to help companies move forward. How do you put it together in terms of making a of meaningful handbook ? That was more of all the information is out there. Nobody’s written about it.

System 52

System Innovation Report Underperforming Technical Team 52