BrainZooming

AUGUST 13, 2018

Years ago, I attended a services marketing conference sponsored by a prominent university. If there is a possibility that disruptive brands are blowing up conventional customer experiences in your market, here is a checklist of tactics you can implement to attempt to remain ahead of the situation: #1.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

JANUARY 4, 2016

Here’s the big strategic thinking question: Who can best shed light on when your brand is defaulting to “never and always” in your competitive strategy? Your marketing and brand managers MAY be able to point out places where THEY have gone to the same old, same old in their strategic planning and implementation.

Competition 40

Competition Strategy Strategy Strategic Thinking 40

BrainZooming

FEBRUARY 17, 2017

To stimulate your thinking about what this approach could look like in your organization, here are questions and potential responses for boosting your organization’s customer focus. Think about the price comparison tool Progressive Insurance ads feature. Simplification can be a very attractive market position.

Strategy 53

Strategy Strategy Comparison Internet of things 53

Ecosystems4Innovating

FEBRUARY 20, 2023

I wanted to look at this and make some observations and comparisons. It is so often just promising growth by liberally applying this, and not recognizing this requires fundamental changes in business design, resources and strategic thinking. The intent is to (re)build its position to be dominant or gain a superior advantage.

Design 59

Design Collaboration Competition Comparison 59

Innovation 360 Group

SEPTEMBER 17, 2019

Attracting the most skilled talent has already become a strategic focus for future-forward companies. But how do you hire for creativity, innovation and strategic thinking, and create the right culture to support and develop it? It will require analytical and innovative thinking to capture the value that machines can unlock.

Leadership 40

Leadership Artificial Inteligence Technology Culture 40

BrainZooming

JULY 6, 2017

Those topics seemed far removed from what our marketing team could effectively improve and align in our company. Over time, it became clear that we needed to lead the way because only the marketing team would approach these areas strategically. Advertising relates to marketing strategy. via Shutterstock.

Strategy 15

Strategy Strategy Comparison Conference 15