How Benchmarking Against Market Leaders Can Drive Business Success
SEPTEMBER 30, 2019
Even worse, your business may end up being disrupted by the next big innovation that comes on the market. Most often, metrics used for comparison include sales figures, quality of products or services, brand awareness or customer experience. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. What is benchmarking, and what tools and templates can businesses use to benchmark more effectively?