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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. All of the marketing messages contain annoyingly squeaky meerkat characters. A low-cost, high-risk lateral approach in marketing is what I call topical mischief.

Marketing 260
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UiPath Vs Blue Prism: Comparison | Pros And Cons

Acuvate

UiPath Vs Blue Prism: Comparison | Pros And Cons UiPath and Blue Prism are some of the key players in the RPA market today. The post UiPath Vs Blue Prism: Comparison | Pros And Cons appeared first on Acuvate. In Gartner’s Customer Choice for 2019, UiPath has been rated no.

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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients. Contact us at info@yet2.com

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Webinar: Leveraging market-creating innovations to solve Brazil’s Education Paradox.

Christensen Institute

Brazil spends a disproportionate amount on education relative to its Latin American peers, yet the country’s education outcome is subpar in comparison. Thankfully, education-focused market-creating innovations are spreading across Brazil and improving learning outcomes. We call this mismatch Brazil’s Education Paradox. FULL WEBINAR.

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How Small Business Owners Can Navigate Inflation and High Interest Rates

Business and Tech

Frequent comparisons of your budget/projection to your actual performance helps you identify where your thinking was on target, and where it might have missed the mark. Clarity around the assumptions you made that didn’t work out gives you a great place to start in order to adapt your business plan to changing market conditions.

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How four market-creating innovations are improving education and employment in Brazil

Christensen Institute

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison.