article thumbnail

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social.

article thumbnail

Key Technology Trends to Watch in 2023: From AI and 5G to Quantum Computing and Cybersecurity

Tullio Siragusa

AI and ML have the potential to automate repetitive tasks, analyze large amounts of data, and make predictions, which can lead to cost savings and improved efficiency in a wide range of industries. With the increasing amount of personal and business data stored and transmitted online, cybersecurity has become a critical concern.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners

Tullio Siragusa

In fact, according to data from CB Insights, only around 25% of venture-backed startups can return capital to investors. This can include everything from understanding the competitive landscape, to identifying potential customers, to developing go-to-market strategies. Click Here Blog Subscrition Here Email*

article thumbnail

6 Simple Growth Hacks for Startups

Leapfrogging

That’s because it’s incredibly hard to cut through the noise and establish a new brand, website presence, and business model in today’s increasingly cluttered competitive world. Content comes in many forms: articles, blog posts, listicles, white papers, templates, and videos. Backlinks are the lifeblood of SEO.

Video 130
article thumbnail

5 Early Indicators Your Embedded Analytics Will Fail

In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late.

article thumbnail

Eleven Ways to use Crowdsourcing

Destination Innovation

Ideascale have published a white paper on crowdsourcing which you can download. Here are the ways that are identified in the paper which also contains many examples and links: 1. Design Competitions. You can host your competition and build your brand while simultaneously getting a host of free input. Instead of.

article thumbnail

Revolutionizing Sales Pipeline Management with Artificial Intelligence

Tullio Siragusa

Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead. Sales forecasting is the process of predicting future sales based on historical data and other factors. AI can also be used to improve sales forecasting.