Five Unicorn Scaleup Strategies
Leapfrogging
FEBRUARY 21, 2023
You use the term “ScaleUp” …how is that different than startup and why does it deserve a special designation? ScaleUps, and those that invest in them, face the next-level challenge of growing revenue at scale; that is, exponentially relative to expenditures in capital, people, and technology. It’s a much different situation today.
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