Remove Competition Remove Innovation Remove Marketing Remove Product Strategy
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You need a why and a how, not a what, for innovation

Jeffrey Phillips

I'm going to start a series of blog posts about what 15 years of innovation consulting has taught me. I'm happy to say I've learned a lot about innovation in corporations, and also somewhat excited to say I'm still learning, because the pace and nature of innovation is changing so rapidly. I call this fallacy - we need a what.

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Why Less is More: Product Strategy

Innovation Excellence

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box.

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The Innovation Generation Has Arrived

Legacy Innovation Group

The Innovation Generation Has Arrived. A new wave of product developers are entering the workforce, and these are not your grandfather's lock-step minions. Today's young marketers, designers, and engineers are very different. They are called the Innovation Generation ¹, and they are all grown up now.

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Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

Hackathons, internal innovation programs, open innovation, technology acquisitions…these days it seems like everyone is jumping onto the innovation bandwagon. How is innovation best performed? Can guidelines for innovation be created? Once upon a time innovation was a technique practiced by lone inventors.

Survey 40
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Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

Hackathons, internal innovation programs, open innovation, technology acquisitions…these days it seems like everyone is jumping onto the innovation bandwagon. How is innovation best performed? Can guidelines for innovation be created? Once upon a time innovation was a technique practiced by lone inventors.

Survey 40
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The Transformation of IP Technology

Anaqua

All companies, high-tech or not, need to constantly innovate and push themselves in order to maintain a competitive advantage in an age where product features and capabilities are no longer enough to differentiate a company and create lasting value. New Technologies. Data, Analytics, and Decision Support.

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Strategic Thinking Exercises – 3 Responses to New Ideas

BrainZooming

In my corporate days, I was dispatched to work with competitive companies our corporation purchased. The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies.