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Finding a Viable Market – Quantifying the True Opportunity for Your Innovation

Taivara

Quantifying the True Opportunity for Your Innovation. Download the White Paper. Time and again we see both start-up founders and major corporations invest huge amounts of time and money in a product, only to find that there isn’t an adequate market for it or that it’s way too difficult to compete.

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11 Paradoxes of Entrepreneurial Thinking: why entrepreneurship can hardly be taught

Open Innovation EU

As opposed to entrepreneurship, entrepreneurial thinking is not necessarily bound to entrepreneurs (to be); it is an essential skill for ‘strengthening human capital, employability and competitiveness’ (Bacigalupo et al., Product innovation processes in small firms: Combining entrepreneurial effectuation and managerial causation.