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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing.

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Your New Excuse to Get an Xbox

Boxes and Arrows

Imagine a website where visitors also feel and behave this way: they are engaged and focused, unaware of time, unselfconscious, and feeling rewarded. Game players have goals—to kill enemies, to find treasures, to amass wealth—just as web visitors have goals. Many websites aim to be intuitive.

Video 44
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Information Architecture for Audio: Doing It Right - Boxes and Arrows: The design behind the design

Boxes and Arrows

The most important professions we can learn from include: Information Architecture Journalism Educational Psychology Usability Engineering Interface Design Information Architecture for Audio The principles of information architecture are exactly what you need to create usable audio. I’m eager to learn more about it!

Design 61