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Balancing Innovation via Organizational Ambidexterity – Part 3

Integrative Innovation

As Geoffrey Moore [2] has pointed out, breakthrough innovations need to “cross the chasm” between the initial customers and the majority of the market. Actively managing the market introduction therefore increases significantly the likelihood of success for radical innovations. More and more, Enterprise 2.0/Social

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15 most important Innovation Theories your company should be using

Idea to Value

In many cases (especially those listed in the book, such as Computer Storage, Department Stores and Construction Equipment), the small company releases a new technology which is inferior in quality or performance to that of the large company, but makes up for it in another way, like a lower price or convenience.

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