Paul Hobcraft

AUGUST 4, 2017

So part one of a two-part reflective summary: I believe design thinking has a great role to play in contributing to solving problems and challenges, yet we have a series of problems to bring it back to a valuable order, we need to rein in the hype and the lack of a deep design thinking skill-set.

Design Thinking 239

Design Thinking Design Creativity Training 239

Idea Champions

OCTOBER 5, 2017

Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. WRITE CRYSTAL CLEAR BRIEFS: I'm sure you've heard the phrase "garbage in, garbage out".

Ideation 89

Ideation Company Brainstorming Creativity 89

Idea Champions

DECEMBER 10, 2018

Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. WRITE CRYSTAL CLEAR BRIEFS: I'm sure you've heard the phrase "garbage in, garbage out".

Ideation 41

Ideation Company Brainstorming Creativity 41

Idea Champions

APRIL 10, 2019

Well, this phenomenon also applies to a company's ideation process. If your project briefs are vague, incomplete, or non-existent, you have just complicated the situation. For the most compelling project now on the table, what are five criteria you will use to assess the viability of ideas presented to you? The reasons?

Ideation 27

Ideation Company Underperforming Technical Team Brainstorming 27

Idea Champions

JUNE 30, 2016

To them, this stuff is usually interpreted as a "loss of freedom" -- the result, they imagine, of upper management trying to micromanage them or over-engineer the one thing they value most in the world -- their free-flowing, highly spontaneous, super-animated creativity. This, of course, is perfectly understandable. The reasons?

Ideation 30

Ideation Brainstorming Underperforming Technical Team Creativity 30

Idea Champions

SEPTEMBER 6, 2016

Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. WRITE CRYSTAL CLEAR BRIEFS: I'm sure you've heard the phrase "garbage in, garbage out".

Ideation 20

Ideation Company Brainstorming Creativity 20

Idea Champions

APRIL 23, 2017

To them, this stuff is usually interpreted as a "loss of freedom" -- the result, they imagine, of upper management trying to micromanage them or over-engineer the one thing they value most in the world -- their free-flowing, highly spontaneous, super-animated creativity. This, of course, is perfectly understandable. The reasons?

Ideation 22

Ideation Brainstorming Underperforming Technical Team Creativity 22