Remove Creative Process Remove Creative Thinking Remove Idea Generation Remove Management

10 Ways to Improve Your Company's Broken Ideation Process

Idea Champions

Which is why I just deleted the first four compelling, context-setting paragraphs to this blog post and will now simply cut to the chase: Your company's "ideation process" is either non-existent, seriously flawed, or a joke. The following ten "ideation process best practices" are clues for you. That is IF you want to increase the odds of new ideas actually making it out the door. How would you frame the question you want your creative team noodling on this week?

In Defense of Brainstorming

Idea Champions

Citing selected research on the subject and paying brief homage to Alex Osborne, the father of brainstorming, they make bold assertions about the ineffectiveness of the method, often claiming that "it does not work" and making grand declarations like "people are more creative away from the crowd" and "over 50 years of research shows that people often reach irrational decisions in a group." I'm all for people thinking on their own in their dorm room. Think Jobs and Wozniak.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 Ways to Improve Your Company's Broken Ideation Process

Idea Champions

Which is why I just deleted the first four compelling, context-setting paragraphs to this blog post and will now simply cut to the chase: Your company's "ideation process" is either non-existent, seriously flawed, or a joke. How would you frame the question you want your creative team noodling on this week? Well, this phenomenon also applies to a company's ideation process. Goofy, incomplete briefs that send your creatives off on a wild goose chase. You're busy.

Ten Simple Ways to Establish a User Friendly Ideation Process

Idea Champions

Let's assume for a moment that you and your company value BIG IDEAS -- the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. Yes, it's always possible that a sudden rainstorm will save your ass, but praying for rain is not exactly a dependable way to ensure a pipeline of powerful, business growth ideas -- the proverbial "front-end of innovation". Spontaneous idea generation is great.

Ten Simple Ways to Establish a User Friendly Ideation Process

Idea Champions

Let's assume for a moment that you and your company value BIG IDEAS -- the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. Yes, it's always possible that a sudden rainstorm will save your ass, but praying for rain is not exactly a dependable way to ensure a pipeline of powerful, business growth ideas -- the proverbial "front-end of innovation". Spontaneous idea generation is great.

Ten Simple Ways to Establish a User Friendly Ideation Process

Idea Champions

Let's assume for a moment that you and your company value BIG IDEAS -- the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. Yes, it's always possible that a sudden rainstorm will save your ass, but praying for rain is not exactly a dependable way to ensure a pipeline of powerful, business growth ideas -- the proverbial "front-end of innovation". Spontaneous idea generation is great.