Idea Champions

AUGUST 21, 2020

Extremely engaging and enlightening brainstorming sessions." - Karen Lazan, Marketing Director, Pfizer. Your session definitely helped us generate lots of great ideas to activate our positioning around the world." - Charlotte Oades, Director, Brand Marketing, The Coca Cola Company. ZoomStorming. Idea Champions. Brainstorm Champions.

Brainstorming 52

Brainstorming Idea Generation Entrepreneurship Creativity 52

Cris Beswick

APRIL 16, 2024

Leaders who champion innovation understand its role in driving competitive advantage, increasing market share, and, often, creating entirely new markets. Embracing the reality of continuous volatility Remaining relevant means staying vigilant to the constant changes initiated by customers, markets, regulators, employees, etc.

Innovation 59

Innovation Culture Creativity Disruption 59

Steve Blank

OCTOBER 27, 2015

While I’m sure Ed Catmull doesn’t remember, when Pixar was a startup selling the Image Computer , their VP of Sales and Marketing brought me in to put together their marketing strategy. I should have realized there was a ton I could learn about corporate creativity by looking at Pixar. It turns out that they are.

LEAN 38

LEAN Innovation CTO Creative Process 38

Legacy Innovation Group

APRIL 1, 2019

Each year businesses spend an aggregate of $40B on market research. But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. Customer co-creation is a powerful emerging method for lean and frugal innovation.

Crowdsourcing 40

Crowdsourcing Engagement Design Examples 40

Idea Champions

JUNE 26, 2019

"I want to note how impressed we all were with Idea Champions' insight and understanding of our business and creative needs, as well as the varied and constructive techniques you used to take us through the creative process." - Gabrielle Del Sesto, VP, MTV Networks.

Brainstorming 31

Brainstorming Entrepreneurship Creativity LEAN 31

mjvinnovation

DECEMBER 28, 2020

It is necessary to consider – and we will talk about this later – that Design Thinking is not just a creative process. Errors in the approach or technical execution of prototypes are explicitly understood as opportunities in the learning process and as the potential for innovation. Promote empathy.

Design Thinking 40

Design Thinking Design Culture How To 40

Idea Champions

APRIL 11, 2024

The learnings from that session instantly changed the way we run our ideation sessions -- both internally and externally with our clients. Packaging Engineer, Kraft Foods "Idea Champions' ability to teach my colleagues and me how to facilitate brainstorming sessions changed the future of our business.

Brainstorming 26

Brainstorming Training Ideation Idea Generation 26