Creative Thinking Disruption Marketing Radical Innovation 
Innovation 360 Group
MAY 21, 2020
Often it is misused as a framework for assessing a specific market or even an organization itself. In fact, thinking much more broadly produces the most value. PESTLED illuminates current influences, but more importantly, it alerts you to rapidly approaching changes and market dynamics across industries.
Innovation 360 Group
MAY 21, 2020
Innovation 360 has used this framework in many assignments and has often seen it misused as a framework for assessing a specific market or even the organization itself. You must think much bigger than that to produce something of value. It illuminates connections in the data so you can begin to defend your market value.
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Qmarkets
APRIL 14, 2022
Think of this as taking a product from concept to completion. Innovation can happen quickly, (known as radical innovation), or it can take place over time, (incremental innovation). Innovation requires creative thinking, imagination, and risk-taking. Product Innovation.
Paul Hobcraft
DECEMBER 16, 2015
Roger Martin suggested some time back “ that modern leaders need integrative thinking to embrace complexity, tolerate uncertainty and manage tension in searching for creating solutions to problems “ It is learning to make different choices in a far more creative process, often more disruptive to our established norms.
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