Lead Scoring in B2B Sales: Transforming the Process with Design Thinking
Tullio Siragusa
FEBRUARY 6, 2023
Be creative and think about what would be most relevant and valuable for your target audience. Step 4: Create a Prototype Based on your ideation, it’s time to create a prototype of your lead scoring system. This could include factors such as engagement with your website, response to email campaigns, and content downloads.
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