Culture Leadership Social Innovation Travel 
Tullio Siragusa
JULY 24, 2023
The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. This incident became a cautionary tale about the importance of fostering a culture where employees feel empowered to speak up.
Tullio Siragusa
SEPTEMBER 25, 2023
Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.
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Leapfrogging
FEBRUARY 12, 2024
Why Innovation is a Critical Theme for Keynotes Innovation is a driving force in today’s business landscape, making it an essential theme for keynotes across industries. An innovation keynote speaker brings a forward-thinking perspective and stimulates a culture of creativity and progressive ideas within organizations.
Tullio Siragusa
MAY 29, 2023
The Path to Future Air Travel and the Startup Journey Nü Robotic AI’s ultimate vision is the seamless integration of the metaverse into real-world applications, particularly in air travel. The business model comprises a dual revenue stream: the gaming subscription model and providing valuable R&D input for commercial applications.
Idea to Value
JULY 21, 2017
However, there are more effective ways to innovate, as you will see further down this list. Suggested reading: 14 – Building a Culture of Innovation. The challenging part of this is that culture is a very personal thing, which will vary between companies, industries and regions.
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