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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

We can reverse-engineer various things such as machines, software, different types of devices, and so on. The reverse-engineering process is generally applied to software and hardware from older companies. It depends on the technology and what knowledge can be gained during reverse engineering.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

However, by using the power of Design Thinking to score leads, sales teams can take a data-driven approach to prioritize their efforts and increase their chances of winning deals. For example, you may discover that certain criteria are not as effective as you thought, or that you need to adjust the values assigned to each.

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The Internet of Things brings fresh Innovation Opportunities

Destination Innovation

It has turned its product into a service and charges by engine usage rather than outright purchase. Babolat makes tennis racquets whose sensors can send data which allows analysis of your tennis strokes, giving the company the opportunity to offer coaching services. In 2014 Google bought home-automation company Nest for a massive $3.2

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Example: In a conversation about service upgrades, the client mentions they’ve had a stressful week dealing with system failures. Example: If a client shares their struggle with low team productivity, instead of offering a solution right away, you might say, “It sounds like the team’s productivity has been a significant issue for you.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Much of what we did was custom software development in nature and usually operations related. For example, I went to school for a marketing-focused MBA. Write some code. A true generalist approach won’t work.

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Revolutionizing Sales Pipeline Management with Artificial Intelligence

Tullio Siragusa

This can be a time-consuming task for sales teams, as they need to manually review and score each lead. Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead. AI can also be used to improve sales forecasting.