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What is innovation? 15 experts share their innovation definition

Idea to Value

I spoke to 15 of the world’s leading innovation experts to get their definition of “innovation” The variety in their responses may surprise you. Analysis of all the definitions. The ultimate definition of innovation. Innovation is truly a confusing buzzword which many people love to hate.

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Innovation project or Innovation Capability?

Jeffrey Phillips

I've been writing, speaking and consulting about innovation for over 15 years, and I'm constantly amazed by the different perspectives and definitions about innovation. This is because there is little management engagement or support, a lack of preparation and skills, and a narrow definition of discovery and risk.

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Book Review - Built to Innovate by Ben Bensaou

Jeffrey Phillips

So, for the first 3/4ths of the book, the text and what it says seems a rehash or a repeat of many innovation books, full of vignettes with senior leadership, with the introduction of new frameworks and some new insights. Then, in Chapter Ten, Bensauo introduces the BTI seven step innovating process, built on work from INSEAD.

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Building a lasting innovation capability

Jeffrey Phillips

Demonstrate that innovation depends on finding the most innovative people, who by definition are rarely the more efficient people. Innovative people wonder why we aren't doing better or something new, or why we are sticking with these products long after they've been superseded in the marketplace.

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Innovation Depth makes the Difference

Jeffrey Phillips

At some moments in my career I've blamed this phenomenon on lack of breadth - the idea that too many companies shrink innovation activities down to idea generation and rapid evaluation. I'm talking about the depth of commitment of the organization, so that innovation isn't a flavor of the month.

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The Future of Design Thinking: Integrating Artificial Intelligence for Success

Leapfrogging

Leveraging Data Analytics for Problem Definition Data analytics, powered by AI, can transform raw data into actionable insights. This collaboration can significantly widen the scope of ideas generated, leading to more innovative and user-centric solutions.

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Putting Brainstorming in its place

Jeffrey Phillips

I find that I've become increasingly irritated with all of the narrow interpretations and self-serving definitions of what is, or isn't, innovation. I'm happy to climb up on a soapbox again to talk about one of the most common scapegoats for innovation, the act of brainstorming. It is not the only idea generation technique.