Remove Demo Remove Engagement Remove Marketing Remove Product Strategy
article thumbnail

4 Challenges Facing Embedded Services Organizations & How to Solve Them

Planview

However, their goal is not just to effectively deliver engagements. They must also enable product adoption, in order to increase product expansion and renewal rates. As such, to be successful ESOs face the challenge of serving not one, but two masters: profits and product adoption. The Final Word.

How To 72
article thumbnail

Make the Commercial First

Boxes and Arrows

Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Why this matters to designers.

Video 57