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FeaturedCustomers Report Names IdeaScale a Market Leader

IdeaScale

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

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Imaginatik Releases Innovation Central Spring 2018 to Drive Front-Line Engagement

Imaginatik

Innovation leaders understand the importance of engaging employees throughout the enterprise. Although many innovation programs work hard to engage the front lines, it can be difficult without the right mobile software experience. Request a demo of Imaginatik’s Innovation Central today. About Imaginatik. Press Contact.

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

After all, it drove me back to school to get my MBA in marketing. I think the root of it was my desire to use technology to solve business problems, and in particular, marketing and sales problems. Seven Traits of Successful Digital Marketers One of the things that I like to do these days is to teach or mentor young professionals.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Driving Success: Harnessing the Power of the Startup Ecosystem

Leapfrogging

Central to the ecosystem’s functionality are the startups themselves, which are typically characterized by their innovative approaches to solving problems and capitalizing on market opportunities. The ecosystem offers corporate entities various avenues for engagement, such as startup investment , partnerships, and acquisitions.

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Supercharge Your Startup: The Magic of Startup Accelerator Programs

Leapfrogging

This engagement is becoming increasingly significant as industries face rapid change and the need for continuous innovation becomes imperative. Accelerators often culminate in a demo day, where startups present their progress and products to potential investors and industry leaders.