Demo Marketing Roadmap Software Developers 
Leanstack
MARCH 19, 2019
Innovation funnels, for instance, need at least 2–3 years to go from idea to product/market fit. Let me illustrate first with some examples from the product world: If you simply incentivize marketers to drive more leads, your ad budget gets spent and you get more leads?—?but but longer-term conversion rates tend to go down.
Leanstack
MARCH 19, 2019
Innovation funnels, for instance, need at least 2–3 years to go from idea to product/market fit. Let me illustrate first with some examples from the product world: If you simply incentivize marketers to drive more leads, your ad budget gets spent and you get more leads?—?but but longer-term conversion rates tend to go down.
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