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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Benefits of Using Design Thinking for Lead Scoring Using Design Thinking to score leads have several benefits.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership

Tullio Siragusa

Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership The contemporary leadership environment requires a meticulous balance between quantitative evaluations and genuine human connection. With Design Thinking as the tool, a new paradigm is set to emerge, merging metrics-driven and empathy-driven leadership.

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Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

Recession Proof Your Business the Design Thinking Way. In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. What Is Design Thinking? Process Of Design Thinking.

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From India to Vietnam: The Changing Landscape of Offshore Software Development

Tullio Siragusa

From India to Vietnam: The Changing Landscape of Offshore Software Development Outsourcing software development services to offshore vendors has become an increasingly popular way for businesses to reduce costs and improve efficiency. Other emerging offshore destinations for OPD services include the Philippines, and South Africa.

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Creating Urgency: A Key to Success in Sales

Tullio Siragusa

Let’s dive into the answers with some concrete examples and strategies. For example, they could be tasked with making a quick purchase over the weekend without over-analyzing their options. An Example from My Own Experience In my pursuit of creating a sense of urgency, I challenged sales representatives and leaders to do just this.

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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. This model can guide the designing of newer models or processes.