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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership

Tullio Siragusa

Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership The contemporary leadership environment requires a meticulous balance between quantitative evaluations and genuine human connection. With Design Thinking as the tool, a new paradigm is set to emerge, merging metrics-driven and empathy-driven leadership.

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Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

Recession Proof Your Business the Design Thinking Way. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. What Is Design Thinking? Design Thinking assists organizations in creating value for people.

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From India to Vietnam: The Changing Landscape of Offshore Software Development

Tullio Siragusa

From India to Vietnam: The Changing Landscape of Offshore Software Development Outsourcing software development services to offshore vendors has become an increasingly popular way for businesses to reduce costs and improve efficiency. Other emerging offshore destinations for OPD services include the Philippines, and South Africa.

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Creating Urgency: A Key to Success in Sales

Tullio Siragusa

By establishing clear timelines and demonstrating eagerness to meet the client’s needs, salespeople can keep the momentum going, avoiding unnecessary delays that might cause the client to reconsider. Balancing Speed with Due Diligence: While decisive action is essential, it must be balanced with thorough evaluation and due diligence.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

In this blog post, we’ll walk through key steps that a sales leader should take to establish sales in a new market, including conducting market research, designing a sales plan, building the right sales team, and establishing key partnerships. This can be done through phone calls, emails, or in-person meetings.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

This shows you’re committed to meeting their specific needs, not just selling a standard product. Example: “Our software was born out of frustration. After implementing our software, they saw a 35% decrease in project delays and saved significant costs in the long run.” What strategies have you tried so far?”