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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Benefits of Using Design Thinking for Lead Scoring Using Design Thinking to score leads have several benefits.

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Large enterprises often lose their agility due to organizational inertia and bureaucracy. However, over-engineering can make simple processes tedious. Set up internal incubators for passion projects.

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From India to Vietnam: The Changing Landscape of Offshore Software Development

Tullio Siragusa

From India to Vietnam: The Changing Landscape of Offshore Software Development Outsourcing software development services to offshore vendors has become an increasingly popular way for businesses to reduce costs and improve efficiency. Other emerging offshore destinations for OPD services include the Philippines, and South Africa.

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Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners

Tullio Siragusa

Additionally, fractional CxOs are often more flexible in terms of their availability and can be brought on for specific projects or initiatives as needed, giving portfolio companies the ability to scale their executive team as their business grows.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Example: “Our software was born out of frustration. They were struggling with project management, causing delays and cost overruns. After implementing our software, they saw a 35% decrease in project delays and saved significant costs in the long run.” How did your product or service come to be?