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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.

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The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business

Tullio Siragusa

In a world where word of mouth spreads like wildfire, and employees can share their experiences anonymously through social media and employment review sites, the importance of good leadership cannot be overstated. According to a study by Businessolver, 93% of employees are more likely to stay with an empathetic employer.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. It did not require any reporting about the happenings in the industry. ?

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