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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. Innovation marketing is playing a leading role in securing and increasing the success of products in markets that are becoming saturated.”.

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7 Website Lessons Learned from Switching to ‘Headless’ CMS

Brunner

Headless Content Management Systems Offer Endless Freedom for Website Design, Tech Decisions Last year, Brunner embarked on a brand refresh — new messaging, new visual design, new language. Most importantly for me, the brand refresh meant we needed a new company website. Lesson 3: Have a very well-established brand guide.

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Top 4 Skills To Help You Succeed In A Digital World

The Human Factor

If you are looking for a role in digital marketing or not, it is very important to have good IT skills as a lot of businesses will be expecting you to have these regardless of the role that you are taking on. Graphic Design. You don’t need to be a pro at Photoshop but having basic design skills can help you in a digital role.

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Keeping Your Business Relevant In The Digital Age

The Human Factor

Training and education will equip you and your teams with the necessary knowledge and skills to make digital work for your business, so make sure you include digital training in your development strategy going forward. Check out some free digital marketing courses or learn about social media to help you develop your knowledge.

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A Beginner’s Guide to Web Site Optimization—Part 1

Boxes and Arrows

The basics: What is web site optimization? Web site optimization is an experimental method for testing which designs work best for your site. The basic process is simple: Create a few different design options, or variations , of a page/section of your website. Let’s get started! A/B vs. multivariate.

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Could Your Business Brand Have a PR Problem?

The Human Factor

Outsourcing everything from your web design to your digital marketing can be a highly effective way of boosting your brand’s public perception while also making your life a little bit more liveable. Speaking of digital marketing… You’re basing your marketing on creative hunches, not market research.

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8 Key Areas You Should Consider Outsourcing

The Human Factor

Marketing . To succeed in the modern-day, you need to have an effective marketing strategy in place at all times. And while marketing in-house can be an efficient way of creating this to start with, you may want to consider outsourcing it in the long term. . Website Development. Customer Service .