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When I was doing my MBA in the early eighties, the London Business School did not offer a single course on innovation. Over two years I believe we went through just one case study on how to produce and market a new technology (it was on fiber optics). Others define innovation as entrepreneurship – starting a new business.

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According to Deloitte: “Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.” A Design Sprint is a great quick version of doing all steps of understanding, ideation, prototyping, testing, implementing?—?but

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These principles offer a vital roadmap for building more humane and sustainable workplaces in today’s complex business environment. " Be one of the first to be able to automatically empathize your company’s messaging and positioning in the market, join the waitlist for AI CMO by clicking here. !

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