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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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The UX Professionals’ Guide to Working with Agile Scrum Teams

Boxes and Arrows

The adoption of Agile software development approaches are on the rise across our industry, which means UX professionals are more likely than ever to support Agile projects. I first encountered Agile Development in 2005, when a team I supported was chosen to help pilot Scrum development methodology at Yahoo!

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