Disruption Innovation Processes Marketing Transportation 
Paul Hobcraft
MARCH 23, 2020
In this period of such disruption, we do need to hang onto our beliefs, objectives, and goals, both short and long term. In any innovation process, these “proof points” become “go / no go” decisions. The innovation process becomes a clearly defined and well-disciplined one; it has to be.
BrainZooming
MARCH 31, 2020
In a recent post, I mentioned a labor strike as a productive analogy for developing strategies during this time of global disruption. That recommendation came from my own experience at a transportation company where I’d inherited the marketing department during a labor strike.
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Qmarkets
JANUARY 17, 2023
For vehicle manufacturers and service providers in the global transport industry right now, innovation isn’t so much optional as existentially vital. In this blog, we’ll explore some of these trends and make a case for an effective innovation management program to capitalize on them.
Innovation 360 Group
MAY 21, 2020
Often it is misused as a framework for assessing a specific market or even an organization itself. PESTLED illuminates current influences, but more importantly, it alerts you to rapidly approaching changes and market dynamics across industries. It illuminates connections in the data so you can begin to defend your market value.
Qmarkets
JANUARY 17, 2023
For vehicle manufacturers and service providers in the global transport industry right now, innovation isn’t so much optional as existentially vital. In this blog, we’ll explore some of these trends and make a case for an effective innovation management program to capitalize on them.
Innovation 360 Group
MAY 21, 2020
Innovation 360 has used this framework in many assignments and has often seen it misused as a framework for assessing a specific market or even the organization itself. PESTLED can illuminate current influences, but more importantly, it can alert you to rapidly approaching changes and market dynamics across industries.
Board of Innovation
JUNE 6, 2022
In this post, we’ll lay out the three main obstacles that hinder B2B companies from such exploits; and we’ll provide some examples of how innovation processes can enable them to overcome these obstacles. But for asset heavy industrials, this is not always true.
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