Document Product Development Software Development Underperforming Technical Team 
Faisal Hoque
DECEMBER 10, 2020
For instance, an engineer who can develop brilliant new product designs but who can’t effectively communicate the value of those designs to others (or collaborate with design teams to bring those ideas to life) is doing himself and his organization a major disservice. FOCUSING ON “SOFT SKILLS” PAYS OFF–LITERALLY.
Faisal Hoque
DECEMBER 10, 2020
For instance, an engineer who can develop brilliant new product designs but who can’t effectively communicate the value of those designs to others (or collaborate with design teams to bring those ideas to life) is doing himself and his organization a major disservice. FOCUSING ON “SOFT SKILLS” PAYS OFF–LITERALLY.
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Boxes and Arrows
JANUARY 31, 2010
I built a team with a dedicated user researcher; information architect; interaction and visual designers and we even made a guerilla usability lab and had regular test sessions. As the Creative Director, I deferred authority to him to develop the product as he saw fit. This is an extreme example of where SCRUM went bad.
Boxes and Arrows
APRIL 15, 2009
He shares the factors that influence how effective various prototyping methodologies will be and how to choose wisely; what level of effort you will need to invest in prototyping in order to get useful feedback; and how to permanently integrate prototyping into your software development process in a way that is effective for your organization.
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