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Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

To complement the in-person workshop content, The Brainzooming Group collaborated with Breanna Jacobs at GSMI, the Brand Strategy Conference producer, to publish a new free branding strategy eBook called, “Engaging Employees as an Internal Brand Team: 3 Actionable Strategies.”.

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

I’m scheduled for a background interview today on creating a thought leadership strategy. The interview is an outgrowth of an eBook on thought leadership. The eBook came from a workshop someone did at a conference I’ve spoken at many times. Actively engage stakeholders in strategy AND implementation success.

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5 Keys to Streamlining Strategic Planning

BrainZooming

Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners.