BrainZooming
FEBRUARY 22, 2018
An article in The Wall Street Journal by Paul Ziobro shares an report on how toy manufacturers, including Mattel and Hasbro, are accelerating their new product innovation processes. The brands want to capitalize on market growth stemming from toys tied to popular social media themes. Listening to the Market in Multiple Ways.
Acuvate
JANUARY 24, 2019
i) The massive opportunity which can be tapped into in terms of market share. ii) The competition that may exist within the industry, making it a highly entrenched and crowded market. In such a crowded marketplace, it is crucial for companies to stay relevant and grow year on year to be able to tap into higher market shares.
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BrainZooming
OCTOBER 23, 2015
Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.
BrainZooming
JANUARY 27, 2016
What’s the story on the innovation strategy for beer? The Kansas City American Marketing Association monthly lunch addressed that question. Former Vice President of Innovation at Anheuser-Busch, Pat McGauley , shared stories of his past twelve years creating the company’s innovation team. – Mike Brown.
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Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
Acuvate
FEBRUARY 14, 2019
Organizations with dynamic workplaces can have higher retention, productivity, innovation and engaged workforce. Organization’s mission statement is a key strategic marketing and business development tool. Free ebook. Align the organization with a purpose. Schedule a demo now. Let us know in the comments below.
Innovationship
MAY 30, 2018
Behind these two prolific leaders, we had some extremely talented engineers, designers, and marketing specialists, including Product Designer Larry Shubert (now a partner at our own company Innovationship ), and Mat Hunter, who recently served as Chief Design Officer at the British Design Council. The Key to Innovating Every Day?
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