Changing The Default: The Secret to Innovation Success
Phil McKinney
MAY 24, 2023
We live in a world designed to be convenient and easy for us. This convenience has led us to rely on defaults , taking the path of least resistance and not bothering to question the answers others have chosen for us. However, is this the best approach? Adam Grant, an organizational psychologist, and professor at the Wharton School of Business, has found that our reliance on defaults can have a profound impact on our creativity.
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