Sopheon

MARCH 9, 2023

Almost every company uses roadmaps, but are they using them to their full potential? In my experience, not always.

Roadmap 52

Roadmap Company Strategy Strategy 52

Innovation Excellence

MARCH 9, 2023

GUEST POST from Shep Hyken According to bestselling author and marketing expert Mark Schaefer, the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was intrigued by the subtitle, Why Community is the Last Great Marketing Strategy. Is it really the last?

Marketing 83

Marketing Strategy Strategy 83

ITONICS

MARCH 9, 2023

As an organization operating in a competitive market , it's crucial to continually analyze the factors that drive change within your industry. These drivers of change , such as trends , emerging technologies , startups, competitors, risks , and ideas, can potentially disrupt the market. However, identifying the most relevant drivers of change can be challenging for many organizations.

Change 69

Change How To Trends Disruption 69

Harvard Business Review

MARCH 9, 2023

The esports venture uses blockchain to let fans call the shots in real time.

Engagement 87

Engagement Internet of things Artificial Inteligence Design Thinking 87

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Data

BrainZooming

MARCH 9, 2023

I’m not sure when I first realized that one of my life’s passions was collecting questions. I guess it probably had to be early in my corporate career when market research became a greater focus in my job. If you have questions that work in one situation, you definitely want to make sure you use them again. This is especially true if using the same questions allows you to track results over time.

Creative Thinking 52

Creative Thinking Creativity Marketing Strategic Thinking 52

Harvard Business Review

MARCH 9, 2023

A look at what often goes wrong — and how companies can get it right.

Company 88

Company Marketing Management 88

Harvard Business Review

MARCH 9, 2023

And 10 strategies for employers to up their game.

Company 85

Company Strategy Strategy Resources 85

Cascade Strategy

MARCH 9, 2023

Looking for some operations KPIs and metrics?

Management 52

Management 52

Christensen Institute

MARCH 9, 2023

In a show of regulatory overreach , the Biden administration’s Department of Education issued guidance last week to expand its tentacles into the internal affairs of colleges and the contracts they sign with outside organizations. Why bureaucrats in Washington, and not the colleges themselves, are best positioned to monitor contracts with outside parties that serve students is unclear.

Policies 98

Policies Report Company Software 98