Mon.Jul 08, 2024

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The 6 Disciplines Companies Need to Get the Most Out of Gen AI

Harvard Business Review

Some observers are beginning to question whether gen AI will produce enough value to exceed its costs. It can, but extracting economic value from gen AI requires several different types of disciplined capabilities. Unfortunately, most companies lack these. The good news is they can develop them. Specifically, companies should invest in behavioral change, controlled experimentation, measurement of business value, data management, human capital development, and systems thinking.

Company 144
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What Top Innovators Do Differently

Innovation Excellence

GUEST POST from Greg Satell I’ve never really liked the phrase “innovate or die.” Why not, “finance or die” or “sell or die” or even “manage or die?” Clearly every business function is essential and no organization can survive without building some competency in all of them.

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What Sets Genius Teams Apart

Harvard Business Review

The most successful executive teams can achieve outsized outcomes, but they can also be challenging to manage and be a part of. The author, a psychologist who has worked with executive teams for over 20 years, explains what sets the best teams apart — their members’ raw capacity, the scale of their aspiration and achievement, and their constant generative tension — and unpacks how to manage the latter so that teams are productive, not destructive.

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Emergent Challenges in Biopharma Portfolio Management

Planview

In 2023, Planview was pleased to sponsor several WHY Summit Events: Basil, Switzerland, and Philadelphia. A year later, we returned to Philadelphia and then headed cross-country to San Francisco for the WHY Summit’s 21st and 22nd American Pharma and Biotech Project, Program, and Portfolio Management Conference. In this blog, we will illuminate a few common themes based on presentations and discussions around the conference.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Expanding Your Network: How Broadcast Channels Drive yet2’s Success

Yet2

Words by Carlos Pichardo Welcome to the second installment of our networking blog series. In this post, we explore a powerful network source beyond direct relationships: broadcast channels. These channels provide an opportunity to send your message to the masses. Discover how setting up a global network of syndication partners, broker partners, and other key broadcast channels can drive success.

Project 52
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How to Maximize Efficiency in Digital Product Development

Planview

The development of digital products in today’s landscape is reshaping our daily lives and industries at an almost frenzied pace. Digital products are at the core of the transformations in every facet of our lives, from managing our finances and health to navigating transportation. This integration of digital solutions represents a significant shift in how we interact with technology and each other, creating new possibilities for efficiency in every aspect of life.