Harvard Business Review

JUNE 20, 2024

The daily decisions modern leaders face are increasingly complex. But executives have a tool to combat these challenges – information. At the click of a mouse or the press of a thumb, they can call up cutting edge research on virtually any topic. With so much information available, how do we know what to trust? What executives need is a simple taxonomy of misinformation so they know what to look out for.

How To 145

How To Tools Management Data 145

IdeaScale

JUNE 20, 2024

Every so often a new business model, often enabled by technology, takes the world by storm, attracts a lot of hype, eventually proves unable to live up to the headlines and disappears or becomes a shadow of its former self. The latest entries in this category? Direct-to-consumer companies. Image via Startups.

Strategy 130

Strategy Strategy Competition Technology 130

Harvard Business Review

JUNE 20, 2024

Two decades of effective strategy and execution have given birth to some of the most attractive brands in the world: the K-brands. But what has become a key geopolitical asset for South Korea is no stroke of luck — it’s the result of an innovative approach that can be adapted by entrepreneurs, brand managers, and marketing executives around the globe.

Marketing 144

Marketing Strategy Strategy Management 144

IdeaScale

JUNE 20, 2024

Gamification can help at sevaral phases in the Problem Solving process We all know the benefits of gamification: it promotes disinhibition, reduces prejudice, encourages cross-disciplinary teamwork and co-creation, helps groups with very different profiles to speak the same language and achieves a level of engagement that drives participants to go one step further.

Groups 130

Groups Engagement Innovation 130

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

Harvard Business Review

JUNE 20, 2024

Whether leaders know it or not, chances are their workforce contains people with bipolar disorder. This article discusses three measures that organizations can take to bring out the best in employees with this condition: modifying job features, training managers to support them, and promoting a culture of performance and compassion.

Training 134

Training Culture Management 134

IdeaScale

JUNE 20, 2024

I recently listened to a podcast in which the speaker talked about his hike to Machu Picchu. He spoke about the difficulty of the hike and the moments when his confidence wavered.

Leadership 130

Leadership Collaboration Change Management 130

IdeaScale

JUNE 20, 2024

As a leader in your organization, you’re under tremendous stress. Not only do you need to deliver against a “growth strategy” that demands constant increases in revenue and profit, but you also need to cut costs and support employees who are more disengaged and burned out than ever before.

Change 130

Change Strategy Strategy Crowdsourcing 130

Yet2

JUNE 20, 2024

A Large (anonymous home and personal care) Company was looking to expand its product lines and reenergize consumer interest using insights from consumer research. As part of this initiative, yet2 embarked on an exciting innovation tour in Japan in April 2024, a venture aimed at uncovering fresh ideas and co-development opportunities for this large global company’s core product areas—skin care, oral care, hair care, and laundry.

Meeting 59

Meeting Technical Review Innovation Collaboration 59

Stephen Shapiro

JUNE 20, 2024

Two days ago, PIVOTAL launched. The conversations on social media were incredible, and the early feedback has been phenomenal. As an added bonus, the book was a #1 new release in the Strategy Management category. But for me, it’s less about rankings and sales, and more about impact. My hope is to get the book into the hands of as many people as possible.

Strategic Management 52

Strategic Management Management Strategy Strategy 52

Michael Roberto

JUNE 20, 2024

Source: TripAdvisor The Wall Street Journal published an interesting article this week titled "Meet the Southwest Superfans Who Don’t Want the Airline to Change." Dawn Gilbertson writes that some very loyal customers do not want the airline to make some of the dramatic changes being considered by management in the face of a push from an activist investor, Elliott Investment Management.

Change 48

Change Strategy Strategy Industry 48

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