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Top 10 Product Development and Innovation Management Predictions for 2024

Planview

As we welcome the new year, we asked our team of product innovation experts and thought leaders to identify trends they’re seeing across the industry and within our customer implementations. This shift reveals more significant opportunities to tap into the collective intelligence of diverse internal teams and external communities.

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Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Both must find value in your solution to engage. When I was working on new product innovation for Coca-Cola, I quickly realized the first customer I had to satisfy was The Coca-Cola Company and bottlers.